Candidates 2007
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Hans-Peter Bolliger, Micro Mobility (CH)
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Yvon Chouinard, Patagonia (US)
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Julian Cook, Flybaboo (CH)
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Yseulis Costes, MilleMercis (FR)
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Harry van Dooren, AMB Timing (NL)
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Goran Karic, Delta (SC)
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Dr. William Novick, Children’s Heart Foundation (US)
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Peter-Frans Pauwels, TomTom (NL)
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Mario Moretti Polegato,Geox (IT)
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Ron Sim, OSIM (SG).
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Yseulis Costes, Founder & CEO MilleMercis 
Yseulis Costes was just 26 when she created and co-founded 1000mercis.com in February 2000. 1000Mercis.com is a Paris-based web site that offers all kinds of gift lists (listes de cadeaux). Her passion originated from analysing micro-marketing data that generated detailed consumer profiles. In less than seven years, 1000mercis.com was listed on the Paris stock exchange and has become a key reference in terms of Interactive Marketing.
Yseulis Costes’ Passion came from marketing but more specifically from analyzing figures directly linked to marketing that allow profiling customers.
It is around this “living and palpitating subject” that she organized her business of collecting, analyzing and using datas.
“Everything went very fast, but from the very beginning we had a clear vision of our strategy. Work, time and energy allowed us to make it and we are now very proud to be profitable”.
In less than 7 years, Millemercis.com has become the reference in terms of Interactive Marketing. With more than 60 employees and customers are big players from United States, Australia and Europe, Millemercis.com is now listed in the stock exchange since 2006 to become the most profitable company in its segment. Its quotation has increased by 140% recently.
Yseulis Costes one piece of advice: “Innovation is a must”
Outside the company, Yseulis Costes has been invited as a research worker in the Harvard Business School. To share her passion and convictions she also often teaches Interactive Marketing ( in HEC, ESSEC, Paris IX Dauphine).
Yseulis Costes is graduated in Magistère de Sciences de Gestion and has a Marketing and Strategy DEA from Paris IX Dauphine University and she also has a MBA from Roberto O. Anderson Graduate School of Management, University of New Mexcio, USA.
Website: www.millemercis.com
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